Bill > A09152

This bill proposes to prohibit dynamic pricing for essential goods and services in New York State, defining dynamic pricing as an automated process that adjusts prices in real-time based on non-cost factors like demand, weather, or time of day. The legislation aims to protect consumers, especially low-income and vulnerable populations, from potentially exploitative pricing practices. The bill defines "essential goods and services" broadly, including consumer goods, medical supplies, and other items crucial to public welfare. It applies to all parties in the distribution chain and would prohibit sellers from using algorithms that adjust prices based on factors unrelated to the actual cost of producing or selling the item. The bill includes several exceptions, such as specially manufactured goods, auction items, and goods covered by bona fide contracts. Violations can result in significant penalties, with the New York Attorney General empowered to seek civil penalties up to $25,000 per violation or three times the gross receipts, whichever is greater. The law would also allow for potential restitution to affected consumers. The bill's underlying rationale is to prevent artificial price manipulation that can disproportionately harm consumers who lack the ability to shop around or find alternative purchasing options.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A9152