Bill > SB0662

This bill amends existing legislation about Pure Michigan byways by replacing references to the Michigan Economic Development Corporation with a new "bureau of fair competition and free enterprise" that would be responsible for trademark licensing. The bill maintains the original law's focus on creating highways that consider not just safety and utility, but also aesthetic beauty, and it requires the department to designate Michigan heritage routes as Pure Michigan byways by a specific date (December 30, 2015). Local governmental agencies would still be required to protect the integrity of designated routes according to uniform criteria. Importantly, the bill is tied to another piece of legislation (Senate Bill 631) and will only take effect if that bill is also enacted into law. The changes appear to be primarily administrative, updating organizational references and standardizing the process for designating scenic highway routes while preserving the core intent of celebrating Michigan's roadways through the "Pure Michigan" branding.

Government Affairs

https://legislature.mi.gov/Bills/Bill?ObjectName=2025-SB-0662