Bill > SB0714

This bill adds new regulations for sports betting advertisements in Michigan, requiring that all advertisements first be approved by the state board and comply with municipal ordinances and existing state laws. The bill establishes comprehensive guidelines for sports betting marketing, including prohibitions on deceptive or misleading advertisements, restrictions on targeting audiences with more than 30% of viewers under 21 years old, and a complete ban on marketing to individuals under 21. Advertisements must include a disclaimer about compulsive gaming and provide a helpline number for gambling addiction. The bill specifies that sports betting operators cannot create sponsorships targeting individuals under 21, though they can be sponsors of public venues like stadiums or television channels. Violations of these advertising rules will result in escalating penalties: first violations incur a $1,000 fine, second violations a $5,000 fine, and third violations could result in license revocation. The attorney general is authorized to enforce these regulations. The bill broadly defines "advertisement" to include various marketing channels such as digital ads, billboards, and sponsorships, while explicitly excluding television or internet programs that merely discuss sports betting.

Government Affairs

https://legislature.mi.gov/Bills/Bill?ObjectName=2025-SB-0714