Bill > HR6294

This bill aims to reduce childhood diabetes by implementing comprehensive food labeling and advertising restrictions. It requires health warning labels on sugar-sweetened beverages, non-sugar sweeteners, ultra-processed foods, and foods high in nutrients of concern like added sugar or saturated fat. These labels must be prominently displayed on product packaging, with specific formatting requirements including a warning message and an exclamation point icon. The bill also prohibits marketing of these "junk foods" to children under 13 using child-directed advertising strategies like cartoon characters, social media influencers, or interactive games. Additionally, the bill mandates that the National Institutes of Health (NIH) expand nutrition science research, focusing on the health effects of ultra-processed foods and their ingredients. It further requires the Centers for Disease Control and Prevention to develop a national public education campaign to help consumers understand nutrition labels and make healthier food choices. The Federal Trade Commission would be empowered to enforce these new advertising restrictions, with the ability to treat violations as unfair or deceptive practices. The bill is designed to provide consumers, especially children, with more information about potential health risks associated with certain foods and limit aggressive marketing of unhealthy products to young audiences.

Business and Industry

https://www.congress.gov/bill/119th-congress/house-bill/6294/all-info