Bill > H4810

This bill introduces new regulations to combat greenwashing, which is the practice of making misleading or false environmental claims about products. The proposed law creates a new chapter in Massachusetts state law that prohibits businesses from making deceptive environmental marketing claims about product recyclability, biodegradability, or compostability. Companies must maintain written documentation supporting their environmental claims, including an attestation that the product meets recyclability standards in Massachusetts, details about environmental impacts, and compliance with Federal Trade Commission guidelines. If a product contains multiple materials, any recycling symbol must clearly indicate which components are actually recyclable. The bill allows chasing arrows symbols or recycling directions in specific circumstances, such as when required by law or meeting federal marketing guidelines. The Attorney General will have exclusive enforcement authority, with potential civil fines up to $1,000 per violation and the ability to seek injunctive relief. The law will take effect one year after its passage, giving businesses time to adjust their marketing practices to comply with the new requirements.

Budget and Finance

Joint Committee on Consumer Protection and Professional Licensure (Joint)

https://malegislature.gov/Bills/194/H4810