Bill > HB1626

This bill requires the Director of Travel and Tourism Development to enhance reporting requirements for tourism promotional programs by providing a quantitative assessment of their return on investment (ROI). Specifically, the bill mandates that for any promotional program exceeding $10,000, the director must calculate and explain the estimated ROI. The bill also requires the annual report prepared by the commissioner to include details about the effectiveness and ROI of these promotional programs. The term ROI refers to a performance measure used to evaluate the efficiency of an investment by comparing the benefit of the investment relative to its cost. While the bill does not provide additional funding, the Department of Business and Economic Affairs estimates that implementing these new research and analysis requirements will cost between $350,000 to $500,000 annually. The purpose of the bill appears to be increasing transparency and accountability in tourism spending by providing a more rigorous method of assessing the economic impact of promotional programs. The bill will take effect 60 days after its passage.

Agriculture and Natural Resources

https://gc.nh.gov/bill_Status/billinfo.aspx?id=2441&inflect=2