Bill > HB1538

This bill prohibits the marketing of vape products in ways that could appeal to minors by establishing several specific restrictions. Manufacturers and sellers are banned from creating vape products that imitate food items, school supplies, or clothing accessories commonly used by children, or that use branding featuring characters from comic books, movies, video games, or other media likely to attract young people. The bill also prohibits embedding interactive video game capabilities within vape products. Violations of these marketing restrictions will be treated as civil infractions subject to administrative action by the New Hampshire Liquor Commission, with penalties to be determined by commission rules. The law is set to take effect on January 1, 2027, and is expected to have a minimal fiscal impact of less than $10,000 annually. The primary goal of the legislation is to prevent vape products from being designed or marketed in ways that could entice or deceive minors into using these products.

Business and Industry

https://gc.nh.gov/bill_Status/billinfo.aspx?id=1806&inflect=2