Bill
Bill > SB758
summary
Introduced
12/12/2025
12/12/2025
In Committee
12/12/2025
12/12/2025
Crossed Over
Passed
Dead
Introduced Session
2025-2026 Regular Session
Bill Summary
This bill creates certain prohibitions related to social media platforms’ treatment of minors. “Social media platform” is defined in the bill to mean a public or semipublic online website, service, or application that 1) is used by a minor in this state; 2) allows users to construct a public or semipublic profile for the purposes of using the website, service, or application; 3) allows users to create or post content that is viewable by other users, including on message boards, in chat rooms, or through a landing page or main feed that presents the user with content generated by other users; and 4) allows users to privately message each other as a significant part of the provision of the website, service, or application. The bill prohibits social media platforms from gathering, using, selling, offering, or retaining data relating to a minor’s use of or interaction with a social media platform. The bill also prohibits social media platforms from selecting, prioritizing, deprioritizing, or recommending content for a minor based on data gathered about the minor or from a device used by the minor to access the Internet. The bill contains certain exceptions to these prohibitions, including that a social media platform may gather and retain the data necessary for a minor to establish and maintain the minor’s social media platform account, and a social media platform may suggest content for a minor in response to a specific search conducted by the minor on the social media platform. The bill requires social media platforms LRB-3702/2 MDE:emw&cdc 2025 - 2026 Legislature SENATE BILL 758 to employ a reliable, industry-accepted method approved by the Department of Justice that determines whether a user of the social media platform is a minor, and requires social media platforms to prevent targeted advertising from being shown to a minor user of the social media platform. The bill requires DOJ to create and maintain a website to receive complaints, information, or referrals from the public regarding a social media platform’s alleged compliance or noncompliance with the bill. DOJ may investigate violations of the provisions in the bill and may bring an action in the name of the state seeking a civil forfeiture of not more than $5,000 per violation, attorney fees, court costs, injunctive relief, and other relief or course of action that a court deems reasonable. For further information see the state fiscal estimate, which will be printed as an appendix to this bill.
AI Summary
This bill creates comprehensive regulations for social media platforms' interactions with minors in Wisconsin, aimed at protecting young users from potential mental health risks. The legislation defines a social media platform as an online service that allows minors to create profiles, post content, and message others, and establishes several key restrictions. Specifically, the bill prohibits social media platforms from gathering, using, selling, or retaining data about a minor's platform usage, and prevents platforms from recommending or prioritizing content based on a minor's data. Social media platforms must use reliable age verification methods to identify minor users and are strictly forbidden from showing targeted advertisements to minors. The bill allows some exceptions, such as gathering minimal data necessary to maintain an account or recommending content based on a specific user search. The Department of Justice is empowered to investigate violations and can bring actions seeking civil forfeitures of up to $5,000 per violation, with additional provisions allowing affected individuals to seek damages. The legislation is motivated by research highlighting social media's potential negative impacts on youth mental health, including links to depression, low self-esteem, and other harmful outcomes, and is designed to provide protective measures for children and adolescents using online platforms.
Committee Categories
Business and Industry
Sponsors (20)
Kristin Dassler-Alfheim (D)*,
LaTonya Johnson (D)*,
Sarah Keyeski (D)*,
Brad Pfaff (D)*,
Kelda Roys (D)*,
Jamie Wall (D)*,
Van Wanggaard (R)*,
Bob Wirch (D)*,
Joan Fitzgerald (D),
Maureen McCarville (D),
Tip McGuire (D),
Vincent Miresse (D),
Lori Palmeri (D),
Pricilla Prado (D),
Christine Sinicki (D),
Lee Snodgrass (D),
Angela Stroud (D),
Shelia Stubbs (D),
Angelito Tenorio (D),
Randy Udell (D),
Last Action
Senate Utilities, Technology and Tourism Public Hearing (11:00:00 3/4/2026 412 East) (on 03/04/2026)
Official Document
bill text
bill summary
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bill summary
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bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://docs.legis.wisconsin.gov/2025/proposals/reg/sen/bill/sb758 |
| BillText | https://docs.legis.wisconsin.gov/document/proposaltext/2025/REG/SB758.pdf |
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