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Bill > SB778


WI SB778

WI SB778
Packaging reduction and recycling, creating a producer responsibility program, granting rule-making authority, making an appropriation, and providing a penalty.


summary

Introduced
12/12/2025
In Committee
12/12/2025
Crossed Over
Passed
Dead

Introduced Session

2025-2026 Regular Session

Bill Summary

This bill creates a packaging reduction and recycling program administered by the Department of Natural Resources. Under the bill, DNR must enter into a contract with a nonprofit organization to serve as a packaging reduction organization (PRO). The PRO must implement a producer responsibility program (program) to reduce packaging and to assess and collect information and payments from producers to pay for the development of packaging reduction programs. DNR must also issue a request for proposals to conduct a statewide packaging reduction, reuse, and recycling needs assessment to identify barriers and opportunities for reducing, reusing, and recycling packaging materials. Subsequent assessments must be conducted at five-year intervals. The bill provides that, beginning 12 months after the selection of the PRO, a producer may not sell, offer for sale, or distribute into this state a product contained, protected, delivered, presented, or distributed in packaging unless the producer is registered with the PRO and complying with the requirements of the program. A producer must also annually report to the PRO the total amount of LRB-5593/1 ZDW:cjs 2025 - 2026 Legislature SENATE BILL 778 each type of packaging material sold, offered for sale, or distributed for sale into the state by the producer and other information required by the PRO. The bill requires producers to meet specified packaging recycling rates over time, with the ultimate target of 70 percent of packaging being recycled within establishment of the program. The bill also prohibits packaging that is made from or contains specified materials or toxic substances. DNR must provide an annual grant, from the environmental fund, to the PRO to administer the program. The PRO must 1) register all producers, 2) collect and compile data from producers, 3) collect payments from producers, 4) distribute funds to local units of government and private companies, recommendations to DNR regarding investments toward packaging reduction, reuse, and recycling, 6) offer technical support to producers, 7) report noncompliant producers, 8) issue an annual report on compliance with the program, and 9) hold public hearings every year to report on implementation of the program and seek public input on improving compliance. DNR must promulgate rules to administer the packaging reduction and recycling program, including rules to establish fees, to be paid by producers, for specified packaging material types. The fees must be sufficient to cover the cost of 1) collecting, transporting, and managing each type of packaging material once discarded, 2) costs incurred by DNR to administer the packaging reduction and recycling program, 3) costs incurred by the PRO to administer the program, 4) costs associated with conducting recycling needs assessments, and 5) any other expenses DNR determines to be relevant. All payments of fees collected by the PRO must be transferred to DNR and deposited in the environmental fund. Violations of the requirements of the packaging reduction and recycling program are punishable by a forfeiture of up to $100,000 per day, per violation. Each noncompliant product line that is sold, offered for sale, or distributed to consumers via retail commerce in this state, including through an Internet transaction, is counted as a separate violation. For further information see the state and local fiscal estimate, which will be printed as an appendix to this bill.

AI Summary

This bill establishes a comprehensive packaging reduction and recycling program in Wisconsin administered by the Department of Natural Resources (DNR). The program requires the DNR to select a nonprofit organization to serve as a Packaging Reduction Organization (PRO) that will manage a producer responsibility program targeting packaging waste. Producers will be required to register with the PRO and comply with several key provisions, including reducing packaging by 50% over 10 years, ensuring packaging recycling rates increase to 70% within 12 years, and eliminating packaging made from certain toxic materials like polyvinyl chloride and polystyrene. The bill mandates that producers pay fees based on their packaging volume, which will fund recycling infrastructure, local government reimbursements, and public education efforts. Producers must annually report their packaging usage and will face significant financial penalties of up to $100,000 per day for non-compliance. The PRO will be responsible for registering producers, collecting data, offering technical support, and conducting public outreach about packaging waste reduction. The bill also requires a statewide packaging needs assessment to be conducted every five years and includes provisions for public and legal oversight, allowing groups of at least 10 residents to initiate civil actions against non-compliant entities.

Committee Categories

Military Affairs and Security

Sponsors (16)

Last Action

Read first time and referred to Committee on Natural Resources, Veteran and Military Affairs (on 12/12/2025)

bill text


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