Bill > SB5886

This bill expands the definition of personality rights to include "forged digital likeness," which refers to a digitally created or altered visual or audio representation of an individual that is indistinguishable from the genuine version, misrepresents their appearance or speech, and is likely to deceive a reasonable person. The bill clarifies that these personality rights, which protect the use of an individual's name, voice, signature, photograph, or likeness, are property rights that can be transferred and do not expire upon death. It also increases the civil penalty for infringing these rights to $3,000 and specifically allows for recovery of noneconomic damages if the infringement involves a forged digital likeness, even if no profit was made.