summary
Introduced
12/17/2025
12/17/2025
In Committee
05/22/2026
05/22/2026
Crossed Over
05/22/2026
05/22/2026
Passed
Dead
Introduced Session
Potential new amendment
104th General Assembly
Bill Summary
Creates the Protection from Surveillance Pricing Act. Provides that a person shall not engage in surveillance pricing. Sets forth exemptions and limitations to the prohibition. Provides that the Attorney General or the State's Attorney of any county in the State may bring an action against any person to restrain and prevent any pattern or practice in violation of the provisions of the Act. Provides for enforcement under the Consumer Fraud and Deceptive Business Practices Act. Provides that any waiver of the provisions of the Act is void and unenforceable as contrary to public policy. Limits home rule powers. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change.
AI Summary
This bill, titled the Algorithmic Pricing Prohibition Act, aims to prevent "surveillance pricing," which is a form of algorithmic pricing where a company uses a consumer's personal data to set a personalized price for goods or services. The Act defines "personal data" broadly to include information like browsing history, location, and past purchases, and applies to any entity selling to consumers in the state. However, it includes several exceptions, such as for price changes due to fluctuating costs, geographic differences, supply chain issues, legitimate sales and promotions, taxes, shipping costs, loyalty programs, specific discount groups (like military or students), third-party fees, and customer service resolutions. It also exempts algorithmic pricing models that don't use personal data, and the use of personal data for creditworthiness assessments or insurance pricing. The Attorney General is empowered to investigate violations, seek injunctions, and impose civil penalties of up to $50,000 per violation, in addition to recovering costs. The bill also preempts home rule, meaning local governments cannot enact similar regulations, and clarifies that it does not limit other existing federal or state laws.
Committee Categories
Business and Industry, Government Affairs
Sponsors (45)
Maura Hirschauer (D)*,
Robert Peters (D)*,
Jaime Andrade (D),
Dee Avelar (D),
Christopher Belt (D),
Harry Benton (D),
Amy Briel (D),
Kam Buckner (D),
Mary Beth Canty (D),
Sharon Chung (D),
Justin Cochran (D),
Michael Crawford (D),
Anthony DeLuca (D),
Martha Deuter (D),
Dan Didech (D),
Laura Faver Dias (D),
La Shawn Ford (D),
Robyn Gabel (D),
Mary Gill (D),
Suzy Glowiak Hilton (D),
Jen Gong-Gershowitz (D),
Edgar González (D),
Nicolle Grasse (D),
Graciela Guzmán (D),
Mike Halpin (D),
Matt Hanson (D),
Lisa Hernandez (D),
Jay Hoffman (D),
Gregg Johnson (D),
Stephanie Kifowit (D),
Camille Lilly (D),
Natalie Manley (D),
Joyce Mason (D),
Rita Mayfield (D),
Yolonda Morris (D),
Michelle Mussman (D),
Suzanne Ness (D),
Aarón Ortíz (D),
Rick Ryan (D),
Nabeela Syed (D),
Doris Turner (D),
Dave Vella (D),
Rachel Ventura (D),
Chris Welch (D),
Janet Yang Rohr (D),
Last Action
Added as Alternate Chief Co-Sponsor Sen. Rachel Ventura (on 06/01/2026)
Bill Topics
Banking, Finance, and Domestic Commerce
- ‐ Consumer Safety and Consumer Fraud
Civil Rights, Minority Issues, and Civil Liberties
- ‐ Right to Privacy and Access to Government Information
bill text
bill summary
Loading...
bill summary
Loading...
bill summary
Loading...