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Bill > A09396

NY A09396

NY A09396
Prohibits the use of electronic shelving labels, digital shelf display technology, and surveillance pricing in food retail establishments and drug retail establishments; provides injunctive relief and civil penalties.

summary

Introduced
12/19/2025
In Committee
06/05/2026
Crossed Over
Passed
Dead
06/05/2026

Introduced Session

2025-2026 General Assembly

Bill Summary

AN ACT to amend the general business law, in relation to establishing the protecting consumers and jobs from discriminatory pricing act

AI Summary

This bill, titled the "Protecting Consumers and Jobs from Discriminatory Pricing Act," aims to prevent unfair pricing practices in food and drug retail establishments by prohibiting the use of electronic shelving labels (ESLs) and other digital shelf display technologies for "surveillance pricing," which is defined as pricing set by an algorithm that uses personal data to offer different prices to different consumers for the same goods or services, excluding legitimate discounts. The bill mandates the use of non-digital price displays and prohibits the use of protected class data (information about legally protected characteristics like race, age, or gender) in setting prices. It also requires clear disclosure of dynamic pricing, which is pricing that automatically fluctuates based on algorithms, if it changes more than once in a 24-hour period. The legislation provides for injunctive relief and civil penalties of up to $10,000 per violation, with collected penalties going to a consumer and worker protection fund, and allows for enforcement by the Attorney General and local officials. Exceptions include insurers, pricing required by law, and the use of personal data for creditworthiness evaluations.

Committee Categories

Budget and Finance, Business and Industry, Housing and Urban Affairs

Sponsors (43)

Michaelle Solages (D)*,  Michael Benedetto (D),  Rodneyse Bichotte Hermelyn (D),  Alex Bores (D),  Harry Bronson (D),  Chris Burdick (D),  Pat Burke (D),  Marianne Buttenschon (D),  Robert Carroll (D),  Sarah Clark (D),  Vivian Cook (D),  Catalina Cruz (D),  Brian Cunningham (D),  Maritza Davila (D),  Manny De Los Santos (D),  Jeffrey Dinowitz (D),  Emily Gallagher (D),  Jessica González-Rojas (D),  Andrew Hevesi (D),  Jonathan Jacobson (D),  Micah Lasher (D),  Grace Lee (D),  Jen Lunsford (D),  Karen McMahon (D),  Diana Moreno (D),  Steve Otis (D),  Steven Raga (D),  Jenifer Rajkumar (D),  Phil Ramos (D),  Karines Reyes (D),  Jonathan Rivera (D),  Linda Rosenthal (D),  Rebecca Seawright (D),  Amanda Septimo (D),  Maryjane Shimsky (D),  Sarahana Shrestha (D),  Jo Anne Simon (D),  Phara Souffrant Forrest (D),  Al Stirpe (D),  Emerita Torres (D),  Latrice Walker (D),  John Zaccaro (D),  Stefani Zinerman (D), 

Last Action

substituted by s8616b (on 06/05/2026)

Bill Topics

Banking, Finance, and Domestic Commerce
  • ‐ Consumer Safety and Consumer Fraud
Civil Rights, Minority Issues, and Civil Liberties
  • ‐ General Civil Rights
  • ‐ Right to Privacy and Access to Government Information
(1 Companion Bills)

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