Bill > HB33

This bill, titled the Kentucky Price Fairness Act, amends existing Kentucky law to prohibit "surveillance pricing," which is defined as offering or setting a customized price increase for a good or service based on individualized data collected through electronic surveillance technology. It defines "automated-decision system" as a computational process that uses personal data to make decisions related to surveillance pricing, and "individualized data" as personal data collected through electronic surveillance, observation, inference, or tracking of a consumer's online activity or device characteristics. The bill also defines "base price" as the lowest price offered to any consumer in Kentucky. Essentially, it prevents businesses from using sophisticated technology and personal data to charge different prices to individuals for the same product or service, with some exceptions for real-time market factors, loyalty programs, and verifiable cost differences.

Business and Industry

https://apps.legislature.ky.gov/record/26RS/hb33.html