Bill > SB2050

This bill requires that "qualified political advertisements," defined as advertisements for candidates, elections, or ballot questions that use artificial intelligence (AI) to generate images, audio, or video and are made by or on behalf of a candidate or committee, must clearly disclose their AI-generated nature. AI is defined as a machine-based system that makes predictions, recommendations, or decisions influencing real or virtual environments. The disclosure must be conspicuous and, depending on the format (text, graphic, audio, or video), include specific disclaimers that are easily readable or audible and in the same language as the advertisement. Certain exceptions apply, such as for bona fide news coverage, broadcasts by stations paid to air advertisements, distribution platforms with disclosure policies, and advertisements that are satire or parody. Violators face civil penalties, with fines increasing for repeat offenses, and the Attorney General or an injured candidate can seek court injunctions against those who fail to comply.