Bill > SB6041

This bill updates protections for personality rights, which are the rights individuals have to control the use of their name, voice, signature, photograph, or likeness in any medium and manner. It clarifies that these rights apply to both living and deceased individuals and personalities, and that these rights are transferable and do not expire upon death. The bill also expands the definition of "voice" to include simulations and clarifies what constitutes an infringement of these rights, including unauthorized use for advertising, fundraising, or public dissemination. It establishes a civil penalty of $3,000 for knowing infringements and allows for the recovery of actual damages, profits, and attorney fees. The bill also outlines several exceptions where consent is not required, such as for works of cultural, historical, or newsworthy interest, certain artistic and literary works, and incidental or descriptive uses.

Justice

https://app.leg.wa.gov/billsummary?BillNumber=6041&Year=2025&Initiative=false