Bill > S1746

This bill, titled the "Florida Consumer Privacy Act," prohibits "surveillance pricing," which is defined as setting a personalized price for goods or services based on collected consumer information, including data like browsing history, location, and payment methods, often gathered through targeted pricing technologies or other surveillance methods. Businesses engaging in surveillance pricing must provide a clear and conspicuous disclosure stating that the price was set using the consumer's personal information. The bill outlines exceptions, such as pricing based on objective costs, publicly disclosed eligibility for discounts (like for teachers or students), or loyalty programs, provided these discounts are applied uniformly and eligibility is clearly communicated before data collection. Violators can face civil penalties of up to $1,500 per violation, and consumers can sue for damages, attorney fees, and disgorgement of profits. Furthermore, businesses cannot require consumers to waive their rights under this act or deny them access to goods or services for enforcing these protections, with any such waivers declared void. This act will take effect on July 1, 2026.

https://www.flsenate.gov/Session/Bill/2026/1746