Bill > LB1006

This bill, known as the Protecting Consumers and Jobs from Predatory Pricing Act, aims to safeguard consumers and jobs by regulating pricing practices that leverage personal data, particularly in light of advancements in algorithms, artificial intelligence, and electronic displays. The act defines key terms such as "algorithm" (a set of rules for computation, including AI), "consumer data" (information linked to an individual or device, excluding location), "dynamic pricing" (pricing that changes in near real-time based on algorithmic recalibration, excluding temporary discounts), "personalized algorithmic pricing" (dynamic or surveillance pricing based on consumer data that can vary), and "surveillance pricing" (customized pricing based on data collected through electronic surveillance). It establishes that businesses using personalized algorithmic pricing must provide clear and conspicuous disclosures to consumers, and prohibits grocery stores larger than ten thousand square feet from using electronic shelving labels or digital shelf displays, requiring instead a non-digital presentation of prices, though this doesn't prevent discounts or loyalty programs. Furthermore, the bill explicitly forbids the use of personalized algorithmic pricing or surveillance pricing altogether, prohibits businesses from collecting or using data of individuals under seventeen for targeted advertising or personalized pricing, and prevents the use of protected class data (like ethnicity, age, or sex) if it leads to discriminatory pricing or denial of services. The act includes exemptions for financial services and insurance providers, and empowers the Attorney General to bring actions to enjoin violations, with potential civil penalties of up to $7,500 per violation, and allows aggrieved individuals to pursue civil action, while preserving other existing legal remedies.

Business and Industry

https://nebraskalegislature.gov/bills/view_bill.php?DocumentID=63326