summary
Introduced
01/13/2026
01/13/2026
In Committee
02/03/2026
02/03/2026
Crossed Over
Passed
Dead
Introduced Session
104th General Assembly
Bill Summary
Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that, on and after January 1, 2027, a video streaming service that serves consumers residing in the State shall not transmit the audio of commercial advertisements louder than the video content the advertisements accompany, consistent with the regulations adopted by the Federal Communications Commission under the Commercial Advertisement Loudness Mitigation Act for television broadcast stations, cable operators, and other multichannel video programming distributors.
AI Summary
This bill, effective January 1, 2027, amends the Consumer Fraud and Deceptive Business Practices Act to prohibit video streaming services from broadcasting commercial advertisements at a louder audio volume than the video content they accompany. A "video streaming service" is defined as an entity that provides video programming or content directly to consumers over the internet, excluding traditional broadcasters and services without ads. This provision aligns with federal regulations established by the Federal Communications Commission (FCC) under the Commercial Advertisement Loudness Mitigation (CALM) Act, which already applies to television broadcasters and cable operators, ensuring a consistent audio experience for consumers across different platforms. Violating this new rule will be considered an unlawful practice under the Act.
Committee Categories
Agriculture and Natural Resources
Sponsors (1)
Last Action
Assigned to Energy and Public Utilities (on 02/03/2026)
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