Bill

Bill > S2891


NJ S2891

NJ S2891
Prohibits certain steering and marketing practices involving dispensing of prescription drugs and drug samples.


summary

Introduced
01/13/2026
In Committee
01/13/2026
Crossed Over
Passed
Dead

Introduced Session

2026-2027 Regular Session

Bill Summary

This bill prohibits certain steering and other marketing practices involving devices, kiosks, machines, and other systems for the dispensing of prescription drugs to patients, including drug samples. This bill prohibits drug manufacturers, pharmacies, wholesalers, or other medication supply intermediaries from entering into agreements with health care practitioners to dispense prescription drugs and drug samples using a device, kiosk, machine, or other system which directs or diverts patients to a specified pharmacy or pharmacist for the filling of prescriptions, or which restrains in any way a patient's choice when selecting a pharmacy or pharmacist. This practice, which is sometimes referred to as "steering," improperly restricts patient choice. If a drug manufacturer, pharmacy, wholesaler, or other medication supply intermediary violates this provision, the drug manufacturer, pharmacy, wholesaler, or other medication supply intermediary would be liable to a civil penalty of not less than $100,000 for the first violation, not less than $200,000 for the second violation, and not less than $400,000 for the third and each subsequent violation. A practitioner or designee would not be permitted to dispense prescription drugs and drug samples using a device, kiosk, machine, or other system which transmits a patient's information to a particular pharmacy or pharmacist, unless either: (1) the patient has, voluntarily and without any prompting from the practitioner, requested the information be transmitted to that pharmacy or pharmacist; or (2) the practitioner or designee provides the patient with full disclosure that the patient's information will be transmitted to the pharmacy or pharmacist, and informs the patient of the patient's right to have the patient's information transmitted to the pharmacy or pharmacist of the patient's own choosing and of the right not to have the patient's information transmitted to any pharmacy or pharmacist in connection with the dispensing of the drug. If a practitioner or designee violates the provisions of the bill, the practitioner would be liable to a civil penalty of not less than $250 for the first violation, not less than $500 for the second violation, and not less than $1,000 for the third and each subsequent violation, which would be recovered by and in the name of the State by the local health agency and be paid into the treasury of the municipality in which the violation occurred for the general uses of the municipality. Nothing in the bill would be construed to expand or revise the authority of a health care practitioner to dispense prescription drugs under current law. In addition, the bill incorporates into State law certain requirements of the federal health information privacy rule authorized under the federal "Health Insurance Portability and Accountability Act of 1996" (HIPAA), as applicable to devices, kiosks, machines, and other systems for the dispensing of prescription drugs to patients, including drug samples. The bill would prohibit such a device, kiosk, machine, or other system from utilizing a patient's individually identifiable medical information as a marketing tool, or selling or otherwise providing a patient's individually identifiable medical information to any other entity, in an effort to promote a particular pharmacy, preferred pharmacy plan, or a particular medication whether in the form of a sample or prescription without first obtaining authorization pursuant to 45 C.F.R. s.164.508. A device, kiosk, machine, or other system would be prohibited from limiting a patient's ability to access drugs through the device, kiosk, machine, or other system based on the patient's choice not to provide authorization to use the patient's medical information. The bill also requires a device, kiosk, machine, or other system for the dispensing of prescription drugs to patients, including drug samples, to notify a patient of any charges to the patient's insurance provider that is related to the transmittal of the patient's individually identifiable medical information, or any benefits, services, or products the patient may receive by using the device, kiosk, machine, or other system. The operator of the device, kiosk, machine, or other system that is in violation of the bill would be subject to such penalties as may be applicable under State or federal law.

AI Summary

This bill prohibits practices that steer patients towards specific pharmacies or pharmacists when dispensing prescription drugs and drug samples through devices, kiosks, or machines, thereby restricting patient choice. It makes it unlawful for drug manufacturers, pharmacies, wholesalers, or other intermediaries to enter into agreements that direct patients to a particular pharmacy or pharmacist, or otherwise limit their choice. Violators face significant civil penalties, starting at $100,000 for the first offense and increasing for subsequent violations. Healthcare practitioners using such dispensing systems are also prohibited from transmitting patient information to a specific pharmacy or pharmacist unless the patient voluntarily requests it or receives full disclosure about the transmission and their right to choose their own pharmacy. Practitioners who violate these provisions face escalating civil penalties, starting at $250. The bill also incorporates federal privacy rules, specifically from the Health Insurance Portability and Accountability Act of 1996 (HIPAA), by preventing these dispensing systems from using a patient's identifiable medical information for marketing or selling it without authorization, and requires notification of any insurance charges or benefits related to the use of such systems.

Committee Categories

Health and Social Services

Sponsors (2)

Last Action

Introduced in the Senate, Referred to Senate Health, Human Services and Senior Citizens Committee (on 01/13/2026)

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