Bill > HB3910

This bill defines "health care services" to include a broad range of medical, dental, behavioral health, mental health, substance use disorder treatment, surgical, psychiatric, therapeutic, diagnostic, preventative, rehabilitative, or supportive care, including medication. It establishes that it is an unfair and deceptive practice, violating the Consumer Protection Act, for any person to advertise health care services in Oklahoma that are untrue or misleading to the public, covering all forms of advertising from print and broadcast to online and telephone marketing. The bill grants the Attorney General or a district attorney the power to investigate potential violations, issue civil investigative demands, and seek court orders to stop deceptive advertising, with a requirement to provide written notice for a chance to correct violations before legal action. If a violation is found, penalties can include civil fines of up to $3,000 for a first offense and up to $10,000 for subsequent offenses, along with recovery of attorney fees and costs, with the court considering the violation's severity, the organization's size, and its cooperation with investigations when determining penalties. This act is set to become effective on November 1, 2026.

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http://www.oklegislature.gov/BillInfo.aspx?Bill=hb3910&Session=2600