summary
Introduced
01/15/2026
01/15/2026
In Committee
01/20/2026
01/20/2026
Crossed Over
Passed
Dead
Introduced Session
104th General Assembly
Bill Summary
Creates the Gender Pricing Equity Act. Provides that a person, firm, partnership, company, corporation, or business shall not charge a different price for any goods that are substantially similar if those goods are priced differently based on the gender of the individuals for whom the goods are marketed and intended. Provides that a violation of any of the provisions of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change.
AI Summary
This bill, titled the Gender Pricing Equity Act, prohibits businesses from charging different prices for goods that are essentially the same if the price difference is based on the gender of the intended consumer. "Goods" are defined as consumer products for personal, family, or household use, and "substantially similar" means items with no significant differences in materials, intended use, functional design, features, or brand ownership, with color variations not considered a substantial difference. While this law aims to prevent gender-based price discrimination, it allows for price differences based on factors like manufacturing time, difficulty, cost, labor, materials, or any other reason not related to gender. Violations of this Act are considered unlawful practices under the Consumer Fraud and Deceptive Business Practices Act, meaning the Attorney General can use the enforcement powers granted by that Act to address violations of the Gender Pricing Equity Act.
Sponsors (1)
Last Action
Referred to Rules Committee (on 01/20/2026)
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