Bill > HB0276

This bill establishes new regulations concerning the creation and distribution of counterfeit intimate images, which are defined as intimate images generated or altered using artificial intelligence (AI) technology or machine learning to depict an identifiable individual without their consent. It prohibits "generation services," which are platforms that enable users to create such images, from distributing them without obtaining explicit, revocable consent from the depicted individual, and requires these services to maintain a system for verifying and recording consent for at least seven years. The bill also outlines civil liability for generation services that violate these provisions, allowing individuals to sue for damages, including emotional distress, and provides a "safe harbor" for services that demonstrate they have implemented policies and safeguards against non-consensual image generation and distribution. Furthermore, it imposes duties on "covered platforms," such as social media sites, to remove counterfeit intimate images within 48 hours of receiving notice, aligning with federal "Take It Down Act" requirements, and establishes a heightened pleading standard for lawsuits against both generation services and covered platforms to prevent frivolous litigation. Additionally, the bill introduces digital content provenance standards, requiring "capture device manufacturers" (companies that make cameras, phones, etc.) to embed latent disclosures about the origin and modification of content, and "covered providers" (companies offering generative AI systems with over 1 million monthly users) to do the same for AI-generated or altered content, with large online platforms needing to detect and allow users to inspect this provenance data. These new provisions are set to take effect on January 1, 2027.

Business and Industry

https://le.utah.gov/~2026/bills/static/HB0276.html