Bill > SB2036

This bill prohibits "surveillance pricing," which is defined as setting a different price for a good or service for a specific consumer or group based on information gathered through "electronic surveillance technology"—tools like sensors, cameras, or device tracking that collect data on a consumer's behavior or location. The bill deems this practice an unfair and deceptive act, similar to other prohibited business practices under Hawaii law, but provides several exemptions, such as when price differences are solely due to the cost of providing the service, when discounts are based on publicly advertised eligibility like joining a mailing list or participating in a promotion, when discounts are offered to broadly defined groups like military members or seniors, or when discounts are part of a known and voluntary loyalty program. It also exempts insurers and situations where a refusal to offer credit is based on information from a consumer reporting agency protected by federal law, with the crucial caveat that any data collected for these exempted discounts must only be used for administering the discount and not for other purposes like targeted advertising or individualized pricing.

Labor and Employment

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=SB&billnumber=2036&year=2026