Bill > SB615

This bill, titled the Consumer Data Protection Act, prohibits companies from using certain information from a consumer's online device to determine the price offered for a product or service. Specifically, it prevents businesses (referred to as "controllers" or "processors" in data protection terms) from setting prices based on the device's hardware or its current condition (its "hardware state"), whether certain software is installed or not, or precise location data if it's used to make assumptions about the consumer. The bill defines "online device" as any internet-connected object like a laptop, tablet, or phone, and "consumer transaction" as any exchange involving a consumer and a business. However, there are exceptions, such as when pricing is based on the device's hardware for repairs or trade-in value, or when precise location data is used to reflect real-time demand in an area or legitimate cost differences like taxes. Additionally, general discounts, coupons, or promotions offered to the public on the same terms are not affected, as long as they don't incorporate the prohibited data points.

Justice

https://lis.virginia.gov/bill-details/20261/SB615