Bill > SB1887

This bill clarifies definitions related to tourism, including "destination marketing organization" (a nonprofit or government entity promoting tourism for a municipality), "tourism" itself, "tourism development" (creating or improving attractions), "tourism event" (an organized activity to attract visitors), "tourism promotion" (advertising and publicity to attract tourists), and "tourist" or "visitor" (someone traveling more than 50 miles or from out-of-state for leisure or business). It also requires the Department of Tourist Development to annually confirm nonprofit, membership-based organizations or tax-exempt public agencies as "regional tourism organizations" for each of Tennessee's nine development districts, ensuring they represent the entire district. These organizations will operate under the department's supervision and must submit marketing plans for approval before receiving matching state funds, which are distributed on a two-to-one state-to-organization basis, with a minimum award of $35,000. The approved marketing initiatives must align with the department's brand and focus on specific categories like music, history, or outdoor experiences, with a requirement that the total marketing budget exceeds the state match. While most funds must be spent on tourism promotion, up to 40% can be used for administrative expenses, with a possibility of increasing this to 50% if the organization has a dedicated full-time tourism position.

Agriculture and Natural Resources, Budget and Finance

https://wapp.capitol.tn.gov/apps/Billinfo/default.aspx?BillNumber=SB1887&ga=114