Bill > A09594

This bill establishes a pilot program within the division of small business to connect small businesses, defined as retail establishments with less than five million dollars in annual gross revenue and twenty-five or fewer employees, with content creators, individuals who produce public social media material, to help them with marketing and advertising. The program will involve outreach to gauge interest, online information dissemination, and applications for both small businesses and content creators, requiring details like business descriptions, social media platforms, and contact information. The division will then match participants based on perceived marketing support needs, notify them of their matches, and provide explanations for any rejections. This one-year pilot program is set to begin within 180 days of the law's enactment and will conclude with a report to state leadership detailing costs, participation numbers, revenue impact analysis, and any challenges encountered, with the entire program set to expire and be repealed three years after its effective date.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A9594