Bill > SB2733

This bill, known as the "Alcohol and Liquor Advertising Cancer-Risk Warning Act," mandates that starting January 1, 2027, all advertisements for liquor or alcoholic beverages must include a clear and conspicuous cancer-risk warning, such as "Drinking alcohol and liquor causes cancer, including breast and colorectal cancer," or a similar statement approved by the department of health that conveys the same risk information. The bill defines "advertisement" broadly to include various forms of paid communication and promotion, and "advertiser" as anyone involved in creating, placing, or paying for such ads. Specific guidelines are established for the size, placement, and duration of these warnings across different media, including print, digital, audio, video, outdoor, and point-of-sale displays, with stricter requirements for visual and digital formats. The bill also outlines penalties for advertisers who fail to comply, ranging from $1,000 for a first offense to $10,000 for subsequent violations, though third-party platforms and publishers are generally exempt if they implement reasonable processes to ensure compliance. Retail licensees selling liquor for off-premises consumption will also be required to display a cancer-risk warning notice. The legislation aims to inform consumers about the cancer risks associated with alcohol consumption, as recognized by health authorities like the U.S. Surgeon General.

Business and Industry

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=SB&billnumber=2733&year=2026