Bill > HB1950

This bill establishes a new "state-led marketing and branding special fund" to support Hawaii's tourism industry by dedicating a portion of the revenue collected from the transient accommodations tax, which is a tax on short-term lodging like hotels and vacation rentals, to this fund instead of the general state budget. The Department of Business, Economic Development, and Tourism will be responsible for creating and submitting an annual comprehensive plan to the Legislature for how these funds will be used for marketing, branding, and tourism management, and this plan will require legislative approval. This initiative aims to ensure consistent funding for tourism promotion, allowing the state to strategically invest in marketing efforts that can help the industry thrive and weather economic downturns, ultimately benefiting Hawaii's economy and residents.

Budget and Finance, Business and Industry

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=HB&billnumber=1950&year=2026