Bill > S0320

This bill aims to update Vermont's regulations on cannabis advertising, recognizing freedom of speech rights while ensuring responsible marketing. It broadens the definition of "advertisement" to include any widely distributed statement or depiction intended to encourage cannabis sales, but carves out exceptions for certain materials like unbiased educational content, official directional signs, and promotions for non-cannabis products sold by licensed establishments. The bill also clarifies that advertising restrictions will now primarily apply to paid advertisements in third-party media, meaning advertisements not directly controlled by the cannabis establishment itself, and removes the requirement for administrative preapproval of all communications. It also prohibits claims that cannabis treats or cures diseases, repeals the allowance of free cannabis samples, and adjusts the audience age restriction for paid advertisements in third-party media from 15% to 30% being under 21 years old, while requiring a health warning on such advertisements.

Housing and Urban Affairs

https://legislature.vermont.gov/bill/status/2026/S.320