Bill > HB340

This bill establishes that student athletes, defined as students in K-12 schools participating in any athletic activity, are allowed to receive compensation for the use of their name, image, or likeness, meaning they can profit from endorsements or other commercial activities using their personal brand. However, this compensation cannot be tied to athletic performance or used as an incentive to attend or stay at a particular school, nor can it come from the school itself or its representatives. Additionally, student athletes cannot use school-related items like logos, apparel, or facilities, or engage in activities that conflict with school policies, such as using tobacco or alcohol, when receiving this compensation. Before accepting any payment, both the student athlete and their parent or guardian must receive guidance on potential consequences, including impacts on college financial aid and taxes. Furthermore, schools must be notified at least seven days in advance before a student athlete enters into any name, image, or likeness agreement, and this law will take effect on October 1, 2026.

Education

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