Bill > HB2458

This bill prohibits businesses from using "surveillance pricing" when selling food, which is defined as setting prices based on a consumer's personal data and behavior collected through electronic surveillance technology, such as tracking their location or shopping history. The bill aims to prevent retailers from charging different prices to different consumers for the same food items, especially since Hawaii residents already spend a significant portion of their income on groceries. However, this prohibition does not apply to discounts that are publicly available, common group discounts (like those for teachers or seniors, provided eligibility is clear and verifiable), loyalty programs where terms are public and applied consistently, or to restaurants and other establishments that prepare and sell food for immediate consumption. The bill also clarifies what constitutes "food" and "personally identifiable information" for the purposes of this law and will take effect on July 1, 3000.

Business and Industry, Housing and Urban Affairs, Justice

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=HB&billnumber=2458&year=2026