Bill > SB3263

This bill establishes a framework for student-athletes at the University of Hawaii to benefit from their name, image, and likeness (NIL) activities, allowing them to earn compensation for endorsements and other promotional uses of their identity without impacting their athletic eligibility or financial aid. The University of Hawaii is required to create policies that align with federal laws, rules from athletic governing bodies like the National Collegiate Athletic Association (NCAA), and Title IX, which ensures equal opportunities in education and athletics. These policies will cover institutional NIL agreements, require student-athletes to disclose third-party NIL agreements valued at $600 or more, and mandate educational support for student-athletes on topics like taxes and contracts. The bill also allows student-athletes to hire professional representatives, such as sports agents, to assist them with NIL activities, and prohibits agreements involving certain industries like adult entertainment or firearms. To support this program, the bill establishes a Name, Image, and Likeness Endowment Fund, initially funded with $4 million from the university's tuition and fees special fund and a $2.5 million legislative appropriation, with a requirement for matching gifts and donations. The University will report annually to the legislature on the administration of these NIL activities, with a focus on transparency and compliance with Title IX. This legislation is set to expire on June 30, 2030, with a review planned in 2029 to determine if it should be made permanent.