Bill > HB2475

This bill establishes labeling requirements for "okolehao," a traditional Hawaiian distilled spirit made from fermented ki (ti) root, to protect its cultural integrity and economic potential. It defines okolehao as a spirit distilled and bottled in Hawaii, derived from at least 51% ki root grown in Hawaii, and meeting specific alcohol content requirements, with provisions for flavoring and coloring that comply with federal standards. The bill prohibits the use of the name "okolehao" or misleading Hawaiian imagery on products that do not meet this definition, and requires non-consumer packages to clearly state "Hawaii-distilled okolehao made with Hawaii-grown ki." The state department is authorized to create a voluntary certification program and take legal action to enforce these labeling rules, with violations subject to penalties. This legislation aims to support Hawaiian farmers, promote value-added agriculture, and strengthen the state's brand by ensuring okolehao is truthfully labeled and rooted in Hawaii, drawing parallels to successful regional beverage industries like tequila and bourbon.