Bill > HB2463

This bill, known as the Hawaii Drop and Delete Act, aims to protect consumer privacy by regulating data brokers, which are companies that collect and sell personal information without a direct relationship with the consumer. Key provisions include requiring data brokers to register annually with the Department of Commerce and Consumer Affairs and to pay a registration fee that will go into a new Consumer Privacy Fund. The bill establishes a clear and accessible mechanism for consumers to request that data brokers delete their personal information, with specific timelines for data brokers to comply and a prohibition on selling or sharing new personal information after a deletion request. It also outlines exceptions where deletion may not be required, such as for completing transactions or complying with legal obligations. Furthermore, the bill creates a private right of action, allowing consumers to sue data brokers for violations of the act and seek damages, attorney fees, and injunctive relief, while also establishing limitations on administrative and private actions.

Business and Industry

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=HB&billnumber=2463&year=2026