Bill
Bill > A1922
NJ A1922
NJ A1922Requires disclosure of usual and customary price for merchandise offered in certain advertisements.
summary
Introduced
01/13/2026
01/13/2026
In Committee
01/13/2026
01/13/2026
Crossed Over
Passed
Dead
Introduced Session
2026-2027 Regular Session
Bill Summary
This bill requires businesses to disclose the usual and customary price for merchandise that is advertised as part of a "Buy One, Get One Free" or similar offer. Current law does not require that a business disclose the usual and customary price of merchandise advertised as part of a bargain offer. This bill is meant to discourage businesses from artificially inflating the sale price of merchandise offered as part of a "Buy One, Get One Free" or similar sale. A violation of the bill's provisions is an unlawful practice under the consumer fraud act, P.L.1960, c.39 (C.56:8-1 et seq.). An unlawful practice is punishable by a monetary penalty of not more than $10,000 for a first offense and not more than $20,000 for any subsequent offense. In addition, a violation can result in cease and desist orders issued by the Attorney General, the assessment of punitive damages, and the awarding of treble damages and costs to the injured.
AI Summary
This bill requires businesses to clearly state the regular, everyday price of an item when advertising special deals like "Buy One, Get One Free" or "Two-For-One" offers, ensuring consumers know the true value of the deal. This aims to prevent companies from falsely inflating the original price to make these promotions seem more appealing than they are. Violating this rule is considered an unlawful practice under New Jersey's consumer fraud act, which can lead to penalties of up to $10,000 for a first offense and $20,000 for subsequent offenses, along with potential cease and desist orders, punitive damages, and triple the amount of damages and costs for the injured consumer.
Committee Categories
Business and Industry
Sponsors (1)
Last Action
Introduced, Referred to Assembly Consumer Affairs Committee (on 01/13/2026)
Official Document
bill text
bill summary
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bill summary
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bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://www.njleg.state.nj.us/bill-search/2026/A1922 |
| BillText | https://pub.njleg.gov/Bills/2026/A2000/1922_I1.HTM |
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