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WI AB960

WI AB960
Requiring social media platforms to provide mental health warnings and providing a penalty.


summary

Introduced
01/29/2026
In Committee
01/29/2026
Crossed Over
Passed
Dead

Introduced Session

2025-2026 Regular Session

Bill Summary

This bill generally requires a social media platform to ensure that a mental health warning label appears each time a user accesses the social media platform and disappears only when the user exits the social media platform or acknowledges the potential for harm and chooses to proceed. The mental health warning label must be conspicuous, warn the user of potential negative mental health effects of accessing the social media platform, and provide the user access to certain resources to address these effects. The Department of Agriculture, Trade and Consumer Protection, in consultation with the Department of Health Services, must develop guidelines containing requirements for these warning labels. The guidelines may allow users to disable the warning label under circumstances specified in the guidelines. Under the bill, DATCP or the Department of Justice may investigate violations of the bill’s provisions and bring a civil action in which it may obtain against a violating social media platform any combination of the following relief: a forfeiture of up to $5,000 for each violation; temporary or permanent injunctive relief; restitution to any person who suffered loss as a direct or indirect result of the violation; and disgorgement of any money the social media platform received as a direct or indirect result of the violation. In addition, a person who directly or indirectly suffers injury as a result of a violation of the bill’s provisions may bring a civil action against the violating social media platform for any combination of the following relief: damages directly or indirectly resulting from the violation, including physical and emotional harm; punitive damages; temporary or permanent injunctive relief; and reasonable attorney fees and costs.

AI Summary

This bill requires social media platforms, defined as electronic services where users create and share content for social interaction or networking, to display a prominent mental health warning label every time a user accesses the platform, which will only disappear when the user exits or acknowledges potential harm and chooses to continue. This label must warn users about potential negative mental health effects and provide access to resources, including the 988 suicide and crisis lifeline. The Department of Agriculture, Trade and Consumer Protection (DATCP), in consultation with the Department of Health Services, will create guidelines for these labels, which may allow users to disable them under specific circumstances. DATCP or the Department of Justice can investigate violations and seek penalties such as fines up to $5,000 per violation, court orders to stop illegal activity (injunctive relief), repayment to those harmed (restitution), and returning any profits made from violations. Individuals harmed by a violation can also sue the platform for damages, including physical and emotional harm, punitive damages, court orders, and legal fees.

Committee Categories

Health and Social Services

Sponsors (31)

Last Action

Representative Subeck added as a coauthor (on 02/26/2026)

bill text


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