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Bill > SB594


MD SB594

MD SB594
Cannabis - Advertising - Alterations


summary

Introduced
02/05/2026
In Committee
02/05/2026
Crossed Over
Passed
Dead

Introduced Session

2026 Regular Session

Bill Summary

Repealing certain criteria for a certain prohibition on cannabis advertising that targets minors; authorizing a standard dispensary to place certain exterior signage for certain limited purposes under certain circumstances; requiring the Maryland Cannabis Administration to accept certain advertising audience composition data and establish by regulation an alternative method for determining audience composition; etc.

AI Summary

This bill modifies existing regulations regarding cannabis advertising in Maryland. It removes certain restrictions on advertising that were previously considered to target individuals under 21 years old, and it allows standard dispensaries to place specific exterior signage for identification and to provide important contact information, such as emergency numbers and poison control, with limitations on the size of the signage. The bill also requires the Maryland Cannabis Administration (MCA), the state agency overseeing cannabis, to accept existing audience data to determine if advertisements reach an audience of at least 85% adults aged 21 or older, and mandates that the MCA develop alternative methods for this determination by January 1, 2027. Additionally, it clarifies that cannabis licensees cannot allow their brand elements to be used in non-compliant third-party advertisements, with an exception for editorial content like news articles or documentaries.

Committee Categories

Budget and Finance

Sponsors (2)

Last Action

Senate Finance Hearing (13:00:00 2/26/2026 ) (on 02/26/2026)

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