summary
Introduced
02/05/2026
02/05/2026
In Committee
03/04/2026
03/04/2026
Crossed Over
Passed
Dead
Introduced Session
104th General Assembly
Bill Summary
Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that a grocery store that offers a digital coupon to consumers for the purchase of goods must make available a corresponding physical or paper copy of the coupon of equal value to consumers upon request. Provides that the paper coupons shall be easily accessible at the service desk and may also be placed in other locations around the store. Provides that a person may not use surveillance-based price setting or use surveillance data as part of an automated decision system to inform the individualized price assessed to a consumer for goods or services. Sets forth limitations to the provision. Provides that a violation of either provision is an unlawful practice within the meaning of the Act.
AI Summary
This bill amends the Consumer Fraud and Deceptive Business Practices Act to ensure fairness in pricing and coupon availability. Firstly, it requires grocery stores offering digital coupons, which are electronic discounts available through websites or apps, to also provide a physical paper coupon of equal value upon customer request, making these paper coupons accessible at the service desk and potentially other store locations. Secondly, it prohibits businesses from using "surveillance-based price setting," meaning they cannot use data gathered from observing or inferring consumer actions, preferences, or personal characteristics (referred to as "surveillance data") within automated systems to determine individualized prices for goods or services. An "automated decision system" is defined as any system that uses computation to assist or replace human decision-making. This prohibition on surveillance-based pricing has exceptions for price differences based on reasonable costs, discounts for broadly defined groups like seniors or students, and discounts offered through loyalty programs that consumers have actively joined. Violating either of these provisions is considered an unlawful practice under the Act.
Committee Categories
Government Affairs
Sponsors (1)
Last Action
Assigned to Executive (on 03/04/2026)
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