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WI AB1034

WI AB1034
Name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)


summary

Introduced
02/10/2026
In Committee
03/11/2026
Crossed Over
02/19/2026
Passed
04/09/2026
Dead
Signed/Enacted/Adopted
04/09/2026

Introduced Session

2025-2026 Regular Session

Bill Summary

AN ACT to amend 20.285 (1) (gj); to create 20.285 (1) (cj), 20.285 (1) (ck), 20.285 (1) (cL), 36.11 (12) and sub- chapter VI of chapter 39 [precedes 39.91] of the statutes; relating to: name, image, and likeness rights for Univer- sity of Wisconsin System student athletes; maintenance costs for University of Wisconsin-Madison intercollegiate athletic facilities; employment status of certain student athletes at private nonprofit institutions; and making an appropriation.

AI Summary

This bill establishes name, image, and likeness (NIL) rights for University of Wisconsin System student athletes, allowing them to be compensated for the use of their NIL without being considered employees of the university or being prohibited from professional representation. Student athletes must disclose any NIL agreements to the university, and these agreements cannot conflict with university policies or involve compensation for athletic performance or the endorsement of certain restricted products like tobacco, alcohol, or gambling. The bill also allocates funding for the maintenance of intercollegiate athletic facilities at the University of Wisconsin-Madison, the Klotsche Center at UW-Milwaukee, and the Phoenix Sports Center and Athletic Field Complex at UW-Green Bay, and clarifies that student athletes at private nonprofit institutions will not be considered employees due to NIL compensation agreements.

Committee Categories

Budget and Finance, Business and Industry, Government Affairs

Sponsors (4)

Last Action

Partial veto failed to pass notwithstanding the objections of the Governor pursuant to Joint Rule 82 (on 05/13/2026)

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