Bill > S3612

This bill, known as the "Fair Price Protection Act," aims to prevent unfair pricing practices for groceries and other foodstuffs by prohibiting the use of "personalized algorithmic pricing" and "surveillance pricing," which are strategies that use an individual's "personal data" – any information linked to an identifiable person – to determine or vary prices. This includes using consumer "location" data, which refers to geolocation data used to infer a person's identity or residence, for pricing purposes, unless it's for operational costs or market conditions. The act defines "groceries and other foodstuffs" broadly to include a wide range of food and household items, and "electronic shelving labels" are specifically addressed, making it unlawful to use them in conjunction with these prohibited pricing strategies. While these practices are banned, the bill allows for different pricing based on reasonable costs, "bona fide discounts" (meaning genuine price reductions not intended to mislead, with clearly disclosed eligibility criteria for broad groups like teachers or veterans), or loyalty programs. The Attorney General is empowered to take civil action to enforce the act, seeking injunctions, compliance, and significant monetary damages or other relief for violations. The Director of the Division of Consumer Affairs can adopt necessary regulations, and the act will take effect seven months after enactment.

Budget and Finance, Business and Industry

https://www.njleg.state.nj.us/bill-search/2026/S3612