Bill > SB1050

This bill, aimed at consumer protection in California, would make it an unlawful advertising practice to use a "synthetic performer" in an advertisement without clearly and conspicuously disclosing that the performer is synthetic. A synthetic performer is defined as a human-like digital figure or voice created using artificial intelligence or similar technology, not intended to depict a specific real person. The disclosure must be easy to notice, understand, and appear close to the synthetic performer, using phrases like "this performance features a synthetic digital performer." This new rule applies to advertisements intended to encourage the purchase of goods or services and is considered a factual commercial disclosure. The bill clarifies that it does not prohibit the creation of synthetic content, regulate the expressive content of ads beyond the disclosure, or affect existing laws against deceptive practices, and it exempts advertisements for expressive works like movies or video games if the synthetic performer's use is consistent with its use in the work itself. Violations would be treated as violations of existing false advertising laws.

Business and Industry

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202520260SB1050