Bill > HF3408

This bill prohibits "surveillance-based price setting," which means retailers cannot set or offer different prices for the same item to individual consumers or groups of consumers based on personal information gathered through electronic surveillance technologies. This includes data like biometric data (fingerprints, voice prints, facial scans), browsing history, or even inferences drawn about a consumer's preferences. The bill defines "electronic surveillance technology" broadly to encompass cameras, sensors, and facial recognition technology, and "personal information" extensively to cover a wide range of data. While generally prohibiting this practice, the bill allows for certain exceptions, such as price differences based on reasonable costs, uniform discounts for specific groups (like students or military personnel), or bona fide loyalty programs where consumers knowingly enroll. Retail food stores using facial recognition technology must post clear signage about its use, and larger stores (over 10,000 square feet) are restricted in their use of electronic shelf labels, requiring prices to change only once daily and mandating a non-digital price display for each item.

Business and Industry

https://www.revisor.mn.gov/bills/94/2026/0/HF/3408/