Bill > HB679

Introduced Session

Amend KRS 142.406 to require the Tourism, Arts and Heritage Cabinet to establish criteria to administer a regional marketing and matching funds program; require the program to provide financial and marketing assistance for projects that directly support the promotion and marketing efforts of a tourism attraction event or geographic area; establish 9 tourism regions in the state; require a tourism regional committee to be established within each tourism region; set requirements for the appointment of members to the tourism regional committee; require the Tourism, Arts and Heritage Cabinet to establish terms and operating policies of the tourism regional committees; require at least 25% of the moneys available in the tourism, meeting, and convention marketing fund to be divided equally among the tourism regions for the payment of eligible expenses; require the Tourism, Arts and Heritage Cabinet to work in partnership with the tourism regional committees to use the money provided to the tourism regions; require at least 10% of the moneys in the tourism, meeting, and convention marketing fund to be dedicated to the regional marketing and matching funds program; require the Tourism, Arts and Heritage Cabinet to implement initial strategic plans for marketing and promoting tourism in each tourism region; mandate reporting to the Legislative Research Commission by the secretary of the cabinet; create a new section of KRS Chapter 148 to mandate reporting by the commissioner of the Department of State Parks to the Legislative Research Commission on state park occupancy rates; EMERGENCY.

AI Summary

Aaron Thompson (R)*,  John Blanton (R),  Chris Fugate (R), 

to Committee on Committees (H) (on 02/19/2026)

Official Document