Bill > HB1399

This bill, known as the Georgia Likeness, Expression, Generative AI, and Commercial Yield (LEGACY) Act, establishes property rights for an individual's likeness, which includes their image, voice, signature, or other uniquely identifying features, and requires explicit written consent for its commercial use, especially when used in a "digital replica" – a realistic electronic representation created or altered by artificial intelligence or computer systems where the individual did not actually appear or where their performance has been materially changed. The law clarifies that consent cannot be implied by silence or general terms and conditions, and that these likeness rights are transferable, licensable, and survive the individual for 50 years after death, with post-mortem use requiring consent from the individual during their life, their estate, or a legal representative. The bill defines "generative artificial intelligence" as a computer system that uses machine learning to autonomously create synthetic content, and it prohibits the creation, distribution, or exploitation of a digital replica for commercial purposes without consent, stating that liability hinges solely on whether consent was given. Individuals aggrieved by a violation can pursue legal action for actual damages, equitable relief like injunctions, punitive damages, attorney's fees, and other appropriate remedies, with courts empowered to grant injunctive relief.

Transportation and Infrastructure

https://www.legis.ga.gov/legislation/73441