Bill > SB1273

This bill modifies existing "tied-house restrictions," which are laws that generally prevent alcohol manufacturers and wholesalers from giving things of value to retailers who sell alcohol. Specifically, the bill allows winegrowers, importers, or their representatives to include videos up to 60 seconds long in advertisements for wine instructional events held at a retailer's location, and removes the requirement that such information be "relatively inconspicuous" within the advertisement. Additionally, the bill permits these advertisements to feature pictures, illustrations, videos, or depictions of the winegrower, importer, or their agents, and also allows for the inclusion of pictures, illustrations, videos, or depictions of the retailer's premises, personnel, and customers, provided the advertisement as a whole does not promote the retailer beyond their participation in the event. The bill also allows advertisements for wine promotional lectures at retail premises to include pictures, illustrations, videos, or depictions of the winegrower, importer, or their agents.

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202520260SB1273