Bill > AB2564

This bill, titled "Surveillance pricing," aims to protect consumers by prohibiting retailers from using "surveillance pricing," which is defined as offering or setting a customized price for a good based on personally identifiable information collected through electronic surveillance technology, such as sensors, cameras, or device tracking. This new part of the Civil Code, effective unless certain exceptions apply, would prevent businesses from charging different prices to individuals based on their tracked behavior or personal attributes. Exceptions include prices based solely on the cost of providing the good, or discounted prices offered under clearly disclosed and uniformly applied criteria, such as for specific groups like students or military personnel, or through loyalty programs. Public prosecutors can bring actions to recover civil penalties of up to $12,500 per violation, with intentional violations facing higher penalties, and can seek injunctive relief. Consumers can also bring actions for injunctive relief. Any attempt to waive these provisions would be void and unenforceable, and the bill is intended to align with the California Privacy Rights Act of 2020, which grants consumers rights regarding their personal information.

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202520260AB2564