Bill > AB2416

This bill, by making a nonsubstantive change, clarifies existing law that protects individuals' privacy by prohibiting the knowing use of their name, voice, signature, photograph, or likeness for commercial purposes, such as advertising or selling products, without their prior consent. If someone's privacy is violated in this way, they can sue for damages, including a minimum of $750 or actual damages and any profits made from the unauthorized use, and may also be awarded punitive damages and attorney fees. The bill also allows for injunctions to stop the unauthorized use and defines what constitutes a "readily identifiable" photograph, while also outlining exceptions for news, public affairs, sports, political campaigns, and incidental use in advertisements.

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202520260AB2416