Bill > SB583

This bill amends Georgia law regarding false advertising to require any person, firm, or corporation involved in a consumer transaction, which is defined as the sale, purchase, lease, or rental of goods, services, or property primarily for personal, family, or household purposes, to clearly and conspicuously display the total price of goods or services, including all mandatory fees, surcharges, or automatic and mandatory gratuities, with prominent placement, font size, and contrast comparable to the overall advertisement. However, this requirement has several exceptions, including for "price-variable suppliers" who adjust total prices based on consumer selections or preferences, provided they clearly disclose factors determining the final price, any mandatory fees or surcharges, and that the total cost may vary; providers of broadband service who comply with federal regulations; broadcast service providers who meet specific federal pricing requirements; and providers of live-event tickets who adhere to federal rules. The bill also clarifies that it is not a violation to reduce a previously advertised total price, display promotions or discounts that waive fees, or to advertise prices in compliance with federal laws that preempt state requirements. Violations of this new provision will be considered violations of the "Fair Business Practices Act of 1975."

Agriculture and Natural Resources

https://www.legis.ga.gov/legislation/73630