Bill > HB3519

This bill, concerning automatically renewed transactions, mandates that businesses making such offers or offering continuous services to consumers in Missouri must clearly and conspicuously present the terms of these offers before a consumer agrees to them, and if a free trial or gift is involved, explain any future charges. Businesses are prohibited from charging a consumer's account for automatic renewals or continuous services without first obtaining their explicit consent to the agreement, including any promotional pricing terms. Furthermore, businesses must provide consumers with an acknowledgment containing the offer terms, cancellation policy, and instructions on how to cancel in a retrievable format, and if a free trial is offered, allow cancellation before the consumer is charged. To facilitate cancellation, businesses must offer at least one easy-to-use method, such as a toll-free number, email address, or postal address, which must be clearly displayed. Consumers can cancel using any of these provided mechanisms, and businesses must notify consumers of any material changes to the terms of their automatic renewal or continuous service with clear written notice and instructions on how to cancel. The bill also empowers the Attorney General to take civil action against businesses violating these provisions, with potential penalties of at least fifty thousand dollars per violation, and grants the Attorney General additional enforcement powers.