Bill
Bill > A4730
NJ A4730
NJ A4730Requires person or entity to notify certain consumers when communicating with generative artificial intelligence to engage in trade or commerce.
summary
Introduced
03/10/2026
03/10/2026
In Committee
03/16/2026
03/16/2026
Crossed Over
Passed
Dead
Introduced Session
2026-2027 Regular Session
Bill Summary
This bill requires a person or entity that deploys generative artificial intelligence to communicate or interact with a consumer to provide a clear and conspicuous notice that the consumer is communicating or interacting with generative artificial intelligence if the person or entity deploys the generative artificial intelligence in a manner that would cause a reasonable person to believe they are communicating or interacting with a human. A notice provided under the bill shall be verbal or written and shall be provided at the beginning of an interaction. A violation of the bill's provisions would be an unlawful practice under the consumer fraud act, and would be punishable by a monetary penalty of not more than $10,000 for a first offense and not more than $20,000 for any subsequent offense. Additionally, a violation of the consumer fraud act can result in cease and desist orders issued by the Attorney General, the assessment of punitive damages, and the awarding of treble damages and costs to the injured.
AI Summary
This bill requires any business or organization using generative artificial intelligence (AI) to communicate with consumers for commercial purposes to clearly inform the consumer that they are interacting with AI, not a human, if the AI's communication style could mislead a reasonable person. This notice must be given at the start of the interaction, either verbally or in writing. Generative artificial intelligence is defined as a technology system trained on data that simulates human communication through text, audio, or visuals, and produces original content with minimal human supervision. Violating this requirement will be considered an unlawful practice under the state's consumer fraud act, carrying penalties of up to $10,000 for a first offense and up to $20,000 for subsequent offenses, and could also lead to cease and desist orders, punitive damages, and treble damages for the injured party.
Committee Categories
Business and Industry
Sponsors (3)
Last Action
Reported and Referred to Assembly Consumer Affairs Committee (on 03/16/2026)
Official Document
bill text
bill summary
Loading...
bill summary
Loading...
bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://www.njleg.state.nj.us/bill-search/2026/A4730 |
| Analysis - Statement AST 3/16/26 | https://pub.njleg.gov/Bills/2026/A5000/4730_S1.PDF |
| BillText | https://pub.njleg.gov/Bills/2026/A5000/4730_I1.HTM |
Loading...